Sinopec Corporation is China 's largest gasoline retailer with over 30,000 retail outlets nationwide and captures more than 60% of the market share. Sinopec is a publicly held company, listed on the New York , Shanghai , and Hong Kong stock exchanges. In 2007, Sinopec's annual revenues exceeded US $172 billion. Sinopec maintained its position as China 's largest corporation and moved into the Top 30 on the Fortune 500 list.

To help Sinopec enhancing their relationship with corporate and individual customers, eChinaCash designed, to develop and to execute the Sinopec Sincerity Appreciation Program (SAP). eChinaCash also developed a sophisticated and advanced CRM platform tailored for Sinopec's nationwide gas card system. The eChinaCash's comprehensive database mining capability allows Sinopec to mine and target valued customers in order to improve customer service and provide more value added services. With an exclusive 20 years marketing and loyalty contract, eChinaCash has assisted Sinopec expanding their gas card universe, increasing gasoline sales by using gas card, enhancing customer relationship and brand image. By end of 2008, Sinopec issued over 26 million gas cards, which were all marketed and managed by eChinaCash.

The members of the Sincerity Appreciation Program (SAP) are eligible for a variety of sweepstakes, special promotions and discounts. Members also can accumulate and redeemed points for exclusive gifts and value-added services, such as Road Side Services, Top-up and Give-A-Way Free Insurance, Olympic Stamps Luck Draw, etc.

eChinaCash not only establishes a reliable two-way communication between Sinopec and their customers, eCC is able to increase Sinopec sales, enhance brand image, and customers loyalty.