eChinaCash is a marketing services and loyalty management company with over ten years’ experience in greater China.
Since 2005, it has operated the SAP (Sincere Appreciation Program) gascard program for SinoPec, which is China’s largest SOE,( State-owned-Enterprise) and also the country’s largest oil and gas sales company. In that time, eCC has seen card issuance surpass 150 million, and the program has thereby become one of China’s largest loyalty platforms (exceeded only by China’s two primary mobile telecom companies).
In addition to its primary focus on the marketing of oil and gas products for its partner, SinoPec, it has also gained experience in related areas including convenience stores and roadside services. As eChinaCash expands into other arenas in parallel to its ongoing role for SinoPec, the company’s strategic focus will be on further leveraging its marketing/loyalty expertise across related sectors, including automotive, travel, and transportation-technology.